Factbook Cover Designs for easyJet
Client
easyJet
Year
2024
In collaboration with DIAL Global, I designed a series of 37 factbook covers for easyJet, each representing a different country. These factbooks aimed to encapsulate key insights into diversity, inclusion, and cultural nuances across various regions. Working closely with the Head of Research & Insights, I translated corporate messaging into culturally resonant visual concepts.
Scope of Work
🎯 Design Objectives
The goal was to design a unique series of factbook covers that visually represented 37 different countries while staying true to easyJet’s bold and recognizable brand identity. Each cover needed to reflect key themes of diversity, inclusion, and culture in a way that felt both locally inspired and globally consistent.
🧠 Design Approach
As this was a bespoke project, the focus was on creatively aligning each design to easyJet’s brand while maintaining individuality across the series. To strengthen brand recognition, I used the silhouette of easyJet’s iconic plane wing as a consistent visual mask across all 37 covers. This subtle yet powerful shape created a cohesive thread throughout the series.
💡 Reflection
This project pushed me to think strategically about visual storytelling at scale. The workload of designing covers seemed little, but I reminded myself that the covers played the most important role to grab readers' attention. Hence, executing a simple yet hard-hitting design while maintaining brand alignment was a technical and creative challenge that I solved.
